A Leap of Good Faith: Intent Requirements in Trademark Applications Across Major Markets

Authors

Maximillian Scott Matiauda, University of Miami School of Law

Abstract

This Article examines how four major trademark regimes—the United Kingdom, United States, China, and European Union—define and regulate bad-faith trademark applications. It traces the historical and legislative foundations of intent-to-use doctrines, compares contemporary statutory frameworks and judicial interpretations, and evaluates pivotal developments such as the U.K. Supreme Court’s SkyKick ruling and China’s ongoing trademark reforms. Although the jurisdictions employ distinct legal tools, the Article finds a converging emphasis on curbing opportunistic or abusive filings. The Article ultimately advocates for greater international alignment in articulating and enforcing good-faith standards within trademark law.

Recommended Citation

Maximillian Scott Matiauda, A Leap of Good Faith: Intent Requirements in Trademark Applications Across Major Markets, 33 U. MIA Int’l & Comp. L. Rev. 55 (2025)
Available at: https://repository.law.miami.edu/umiclr/vol33/iss1/4